Ray-Ban—A Cultural Powerhouse in Eyewear
For over eight decades, Ray-Ban has defined eyewear — from the silver screen to the streets, from classic cinema icons to today’s cultural innovators. In 2025, that legacy continues with a new generation of Ray-Ban Icons.
First, the brand took a bold new step by naming global style visionary A$AP Rocky as its first-ever Creative Director, ushering in a new era of Ray-Ban icons. But before we explore where the brand is going, let’s revisit the timeless frames that built the foundation.
The Aviator
The Icon That Started It All
Originally designed in 1937 for US Air Force pilots, the Ray-Ban Aviator is a symbol of fearless cool. With its teardrop lenses and ultra-thin metal frame, it’s equal parts engineering and attitude.
- Pioneering lens technology
- Universally flattering silhouette
- Cultural impact spanning Tom Cruise to modern fashion editors
The Wayfarer
Rebel Classic Since 1952
Since 1952, the Ray-Ban Wayfarer has embodied rebellion, creativity, and timeless appeal. Its unmistakable trapezoidal frame has been worn by James Dean, Madonna, and millions of modern icons since. It has remained a canvas for self-expression.
- Distinctive trapezoidal shape
- Durable acetate build
- The most-worn sunglass in pop culture history
The Clubmaster
The Intellectual Icon
With browline design inspired by 1950s counterculture, the Ray-Ban Clubmaster blends vintage elegance with modern charisma. It’s favored by artists, designers, and thinkers.
- Retro-modern design
- Iconic semi-rimless frame
- Always on demand
The Next Generation of Ray-Ban Icons
What makes Ray-Ban timeless isn’t just its design heritage — it’s the brand’s ability to continually reinvent itself while staying true to its DNA. Ray-Ban continues to lead the way by evolving its most iconic frames through bold new creative directions and cutting-edge technology.
From the appointment of A$AP Rocky as Ray-Ban's first Creative Director, who reinterprets the classic Wayfarer with sculptural volume and Harlem-inspired edge, to the launch of Ray-Ban Meta smart glasses, designed for an always-connected world — the brand proves that innovation and cultural relevance go hand in hand.
Whether through fashion, music, or technology, Ray-Ban Icons remain ahead of the curve — rooted in history, built for what’s next.
The A$AP Rocky x Ray-Ban Collection
A$AP Rocky as Creative Director marks a bold new chapter for the brand. His approach blends Ray-Ban’s iconic DNA with fashion-forward statements that push boundaries — bridging classic silhouettes with street-level energy.
So far, the collaboration has resulted in two distinct drops:
- The New Generation Collection, featuring oversized reinterpretation of the Clubmaster and a new futuristic design called Ultra Wrap
- The Blacked Out Collection, a sculptural take on the Mega Wayfarer and the all-new Wayfarer Puffer
Together, they form the A$AP Rocky x Ray-Ban Collection — an exploration of legacy styles rebuilt for a generation that values individuality.
A$AP Rocky Wayfarer Puffer
Introducing the Ray-Ban Wayfarer Puffer, a bold new silhouette from the Blacked Out collection — designed under the creative direction of A$AP Rocky and inspired by the streets of Harlem. This model speaks to a new generation of tastemakers unafraid to wear their identity on their face.
- Puffy sculptural shape: a bold reinterpretation of the classic.
- Tattoo-embossed logo on the temples
- Available in 7 expressive colorways
- Bridging rap and runway
THE SMART EVOLUTION OF RAY-BAN
Ray-Ban’s legacy has always been built on innovation — and today, that vision extends beyond design into the world of connected eyewear. In collaboration with Meta, the brand introduces a new generation of smart sunglasses that blend classic silhouettes with powerful built-in technology.
From hands-free photo and video to real-time audio and voice control, these frames look like Ray-Bans — but do so much more.
Ray-Ban Meta AI Glasses
Meet the future of eyewear: Ray-Ban Meta smart glasses and sunglasses, a collaboration with Meta (formerly Facebook), fusing classic design with cutting-edge tech.
The Ray-Ban Meta collection blends classic styles with integrated smart technology for an always-connected lifestyle.
Product Highlights
Ask
Ask Meta AI
Ask questions on-the-go and receive real time answers, like the score of a live basketball game or current stock princes.
Capture
Improved 12 MP Camera
Capture what you see, exactly how you see it.
Listen
Enhanced Open-Ear Audio
Listen to music and calls without disconnecting from what’s around you.
Call
Easier calling & messaging
No more stopping to answer your phone. Make calls and send messages with voice commands.
Ray-Ban’s New Era is A Movement
Ray-Ban isn’t simply evolving — it’s setting the pace. By honoring its heritage while redefining what it means to be iconic, the brand continues to dominate the cultural conversation around eyewear.
Whether you're drawn to the historic silhouettes or ready to step into the future with A$AP Rocky or AI-powered lenses, the new icons of Ray-Ban offer something timeless for every vision. There's a Ray-Ban for every identity.
Frequently Asked Questions
What makes Ray-Ban sunglasses iconic?
Ray-Ban frames are iconic due to their cultural legacy, timeless design, and constant evolution. From the Aviator to smart Meta glasses, each style reflects the spirit of its era.
What are Ray-Ban Icons?
Ray-Ban Icons are the brand’s most enduring and influential eyewear styles, including the Wayfarer, Aviator, and Clubmaster — each seasonally reimagined through new expressions and collaborations. Their iconic status has inspired both A$AP Rocky’s Wayfarer Puffer sunglasses and the Ray-Ban Meta smart glasses.
Who is A$AP Rocky in relation to Ray-Ban?
In 2025, A$AP Rocky was appointed Ray-Ban’s first Creative Director. His debut project was the Wayfarer Puffer — a reinterpretation of the classic frame inspired by Harlem street style and his personal vision.
What are Ray-Ban Meta smart glasses?
Ray-Ban Meta glasses are smart eyewear that combine iconic design with advanced features like built-in cameras, speakers, and voice command — ideal for hands-free digital interaction.
Can I get Ray-Bans with prescription lenses?
Yes, many Ray-Ban models, including Wayfarer and Clubmaster, can be customized with prescription lenses. You can customize your order directly on eye-oo.com.
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