Founded in Stockholm in 2016 by Charlie Lindström and Daniel Djurdevic, CHIMI has redefined the modern uniform by blending iconic Scandinavian minimalism with a bold, futuristic perspective. Designed to inspire a dynamic and active lifestyle, the brand’s expansive universe bridges the gap between premium eyewear, tailored ready-to-wear apparel, and high-end accessories. At the heart of CHIMI lies its Core Collection, a thoughtful curation of timeless silhouettes inspired by classic designs from the 1940s onward, expertly reimagined to transcend seasonal trends and stand as permanent icons of style.

CHIMI has solidified its position at the intersection of high fashion and cultural disruption through boundary-pushing collaborations and a powerful global presence. A prime testament to this vision is their exclusive partnership with megacar manufacturer Koenigsegg, resulting in the racing-inspired G-Force collection. Modeled by Swedish hip-hop icon Yung Lean, this avant-garde release incorporates the exact premium materials found in the legendary Koenigsegg Jesko Absolut. This disruptive spirit has captured the attention of the global elite, earning CHIMI features in Vogue, WWD, and GQ, while becoming the eyewear of choice for cultural tastemakers such as Kendall Jenner, The Weeknd, and Hailey Bieber.

Driven by an ambitious international vision, CHIMI is executing a sophisticated retail expansion strategy across the world's most prestigious fashion capitals. Developed in partnership with the renowned architects at CAMPUS, the brand’s retail concept utilizes a modular toolbox of bespoke furniture and minimalist interiors, allowing for an agile and aesthetically unified scaling process. Following the landmark opening of its first international franchise in Cape Town, CHIMI is establishing permanent direct stores in New York, London, and Berlin. Concurrently, the brand is elevating its physical footprint through exclusive shop-in-shops within global luxury retail bastions, including Selfridges, Galeries Lafayette, and KaDeWe.

Looking ahead, CHIMI continues to steer the cultural conversation by building its identity around the concept of Dopamine Culture, a philosophy dedicated to forging unexpected paths that spark absolute astonishment. The brand is focused on creating high-sensory moments through visionary products, immersive experiences, and a completely redefined visual identity. By upgrading its Core Collection with state-of-the-art complete lenses and innovative, renewable core acetates, CHIMI seamlessly unites an uncompromising commitment to circular luxury with an insatiable desire to surprise the modern connoisseur.

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The definitive essence of 1990s minimalism finds its ultimate expression in the slender oval silhouette of Lex Optics, a masterful design where understated elegance meets a sharp, contemporary attitude. Its elongated contours and meticulously sculpted, clean lines sketch a harmonious profile, offering a refined aesthetic that transitions effortlessly from day to night. Elevating modern luxury, each frame is artfully handcrafted in Acetate Renew™, a pioneering material that seamlessly weaves bio-based components with certified recycled polymers. It is a profound testament to conscious luxury, honoring the planet without ever compromising on its pure, uncompromising character.

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Capturing the definitive allure of early 2000s minimalism, Edith presents a slim, softly rounded silhouette where understated elegance seamlessly converges with a subtly distinctive character. Its elongated contours and pristine lines orchestrate a refined balance between geometric precision and gentle curves, imparting a sense of effortless sophistication. Artfully handcrafted in Acetate Renew™, this innovative blend of bio-based components and certified recycled polymers embodies a deeply considered approach to modern craftsmanship, honoring sustainable luxury while elevating its striking contemporary appeal.

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A pristine showcase of high-end minimalism, CC Titan Plane marries the purity of a slender rectangular silhouette with the absolute precision of world-renowned Japanese craftsmanship. Its delicate linear profile lends the frame an understated elegance, while the subtly angled temple tips introduce a distinctive architectural detail that heightens its clean geometric character. Artfully sculpted from ultra-lightweight and exceptionally resilient Japanese titanium, this model strikes a sophisticated balance between high-performance durability and visual weightlessness. Premium mineral lenses complete the design, offering unparalleled optical clarity while cementing its status as an essential icon for the modern connoisseur.

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A masterclass in modern understatement, Noct redefines the contemporary rectangular silhouette through a compelling dialogue of linear precision and softened contours. Its gently bevelled edges catch the light, adding a multidimensional depth that heightens the frame’s inherently sculptural allure. The defining signature is an architectural, custom-engineered metal hardware linking the front and temples, a refined touch of technical brilliance that punctuates the design while respecting the absolute purity of its lines. Artfully handcrafted in Acetate Renew™ (an avant-garde fusion of bio-based materials and certified recycled polymers), Noct stands as a powerful testament to conscious, elevated craftsmanship and visionary design.

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