eye-oo Connect
Eye-oo Connect: an integrated platform for centralized content management, the digitization of the in-store customer experience, and digital marketing processes.
With the Eye-oo Connect project, we unified our e-commerce operations and our network of affiliated optical stores within a single digital architecture. The project was implemented at our Bologna headquarters between April 2025 and July 2026.
We introduced a Digital Asset Management system that consolidates images, videos, and materials from the brands we carry into a single repository and manages their publication across all network websites. The product and order management platform was upgraded and linked to both suppliers and stores, ensuring automatic synchronization of warehouse inventory. A Business Intelligence system featuring AI tools allows for real-time access to sales and marketing data. Partner stores operate via a dedicated secure area, while a new supplier portal enables the tracking of orders and shipments.
Today, we manage content, catalogs, and orders centrally, make data-driven decisions, and offer customers a consistent experience—both online and in-store. Our digital maturity has advanced from Level 2 to Level 4 on the Acatech scale.
The “Eye-oo Connect” project (CUP E35H25000410007) was co-financed by the European Union under the Emilia-Romagna ERDF Regional Program 2021-2027, Action 1.2.3, Call for support for the digital transition of Emilia-Romagna businesses (D.G.R. 307/2025).
