For over three decades, DITA has focused on one thing: perfecting the art of eyewear. Not a fashion-house license, but true specialists. Founded in 1995, DITA reinvented eyewear by transcending conventions, creating discreet luxury with frames that range from bold character silhouettes to innovative reinterpretations of timeless shapes. With over 30 years of design heritage and partnerships with the highest levels of Japanese manufacturing, DITA has earned a coveted reputation as a leader in optical innovation.

eye-oo is proud to be an official retailer of DITA Eyewear, offering curated access to the brand’s most iconic and meticulously crafted styles.

DITA’s legacy is measured in decades of dedication, discipline, and refinement. Every frame is an independent project, requiring months from conception to final production.

• 100 Years Experience: Some of our master craftsmen have spent a lifetime—over a century—perfecting their expertise.
• 100 Craftsmen: Up to one hundred artisans can contribute to the creation of a single DITA frame.
• 8 Months: Completing one frame can take as long as eight months.
• 350 Steps: From design to polish, up to 350 separate steps are required.
  

These qualities turn the ordinary into extraordinary, which is why each DITA design is treated as a singular project. Cross‑disciplinary designers and engineers—from automotive to architecture—experiment until beauty meets purpose.

Advanced Lens Technology for Land, Sea & Air

Lightweight for everyday use. Crafted in titanium with co-injected anti-slip rubber at the nose and temples for all-day comfort and adjustability. Built for durability to enhance optical precision and block UV with authority.

Enhanced Color. Uncommon Expertise. Optimal Visibility.
Lancier lenses tune contrast to reveal the world in vivid detail across three environments:

• Land — Driving, Running, Cycling: Brown polarized lenses amplify reds, greens, and yellows for clarity on road and trail.
• Sea — Sailing, Fishing, Beach: Maximum polarization cuts surface glare, separating skin tones and reds from ocean blues.
• Air — Flying, Skiing, Open Air: Non-polarized optics distinguish reds from greens and blues, preserving situational awareness at altitude.

Created specifically for Asia Pacific customers, Pacific Modern optimizes comfort, balance, and aesthetics beyond simple nose-pad swaps.

• 3-Point Temple Geometry: Stabilizes fit across hinge, mid-temple, and tip.
• Multi-Directional Nose Pads: Adjustable for varied bridges.
• Refined Panto Angle: Vertical alignment improves cheek clearance and facial fit.

Modern Icons, Japanese Precision.

DITA sunglasses balance bold character with mechanical restraint. High-grade beta-titanium, custom metal alloys, and premium acetate are finished to exacting Japanese standards for a silhouette that looks effortless—and is engineered anything but.

Browse our curated collection which includes the original icons: Artoa, Grandmaster, and MACH sunglasses and limited edition sunglasses like the DITA Imbalans.

The Statesman Series Spotlight

A tribute to Hollywood’s golden age and the art of image-making, Statesman blends East-West craftsmanship with timeless design. Expect sculpted acetates, titanium accents, and signature diamond-pattern detailing; designed to carry clear lenses, progressives, or blue-light filters with ease.

Inline Benefits:

• Premium AR and hard-coat lens options
• Lightweight, adjustable fit
• Replaceable/Serviceable hinge components
  

Curious how DITA fits your features? Use our DITA Virtual Try-On to preview silhouettes in real time before you buy.
Works on mobile and desktop

• Quick selfie calibration
• Compare fits side-by-side

DITA has become a must-have for celebrities, musicians, athletes, and fashion insiders worldwide. Wearing a DITA frame is recognition: a nod, a smile, a wink. A discreet signal that you belong to a community of distinction—becoming a Category of One.