HUGO BOSS

Founded in Germany in 1924 by Hugo Ferdinand Boss, HUGO BOSS has shaped its identity through an ongoing dialogue between tailoring heritage and innovation. Today, the group's two distinct brands, BOSS and HUGO, express complementary visions of fashion, ranging from the refinement of classic lines to a bolder, more dynamic and contemporary style. This diversity is also reflected in the eyewear collections, where balanced shapes, modern silhouettes and sophisticated details come together with high-quality materials and meticulous attention to design. HUGO BOSS optical frames and sunglasses combine elegance, comfort and functionality, offering versatile designs that embrace contemporary trends while retaining the brand's distinctive character.