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Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic: Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

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Gucci’s new eyewear collection traces an eclectic journey through diverse eras and aesthetics mixing vintage memories with timeless heritage and a contemporary edge. A strong retro feel permeates the evocative silhouettes that reimagine the style of the ‘50s with signature rivets and metal wire cores, while masculine aviator and caravan styles combine shaded acetate and metal in sleek color contrasts. Bold volumes with thick contours define the whimsical frames with prominent browlines and rich color blends featuring horn effects and transparent pop hues. The House’s playful spirit is infused into rimless constructions with dangling charms in the shapes of summery flowers and ice-cream sticks. Distinctive elements add depth and sophistication to the oversize designs featuring cut-out double G details with precious chains and godron motifs with Web-inspired enamel accents. The new interpretation of the Gucci script appears on the enveloping frames with a sportier yet vintage attitude. Here the script is expanded and amplified along the temples to echo the gilded touch of the front metal detailing. The collection also includes an essential rectangular design with a narrow cut in acetate, enriched with metal insets and a colored logo in tone with the lenses.

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